Cheese Up
Package Design & Branding
2021
Package Design & Branding
2021
Cheese Up is a complete branding project, starting from the name to the final products. My concept is tailored to the younger consumers, taking advantage of hot topics via brand packaging. This is a two-part concept that integrates the elements of the “blind box” phenomenon through illustration and graphic design.
The puzzle and emoji series carry positive emotions, using vivid colors and happy expressions, hinting the unconsciousness. The black and white designs carry more subtle yet corky feelings, while displaying the flavors for those who have specific tastes. The trendy nature of the concept is also hoped to increase social media traffic.
The puzzle and emoji series carry positive emotions, using vivid colors and happy expressions, hinting the unconsciousness. The black and white designs carry more subtle yet corky feelings, while displaying the flavors for those who have specific tastes. The trendy nature of the concept is also hoped to increase social media traffic.
