Rebrand for
Bigelow Tea Packages
Rebrand, Package Design
2024
Redesign the Bigelow Tea Brand with a more contemporary look by reimaging for a range of flavors. This redesign eliminates traditional imagery, instead emphasizing bold typography and dynamic gradient color palettes to highlight and differentiate the functional benefits of each tea. The packaging features six triangular boxes, designed to interlock into a striking hexagonal form, reinforcing a sense of unity and versatility while enhancing shelf appeal.