Refract
Branding
Social media cim
Client:
ABFS
ABFS
Led the design and art direction for the branding, marketing, and publication materials for Refract, the 31st Annual Benefit Fashion Show at MICA. Developed a custom display typeface and gradient-texture background inspired by the concept of refraction. Applied cohesive visual elements across all deliverables, including the lookbook, social media graphics, logo, icon, posters, flyers, and event typography.

















